Join the future
of apparel

Digital Product Passports are revolutionizing the way apparel brands connect with their customers.
A FILA shoe with a digital product passport using NFC being tapped.

Enable your apparel with a digital product passport

Enable Products to
tell your story

Storytelling 2.0.  Engage. Convince. Convert.
A group of people hugging planet earth

Empowering a more sustainable world together

Provide Transparency byactively growing Circularity and Sustainability Initiatives
A smartphone with a product passport

Product Commerce

Your products as a sales channel. Sell smarters, not harder. Engage. Sell. Grow.

Build trust & transparency with easy access to sustainability- and circularity information

Consumers know what they wear. And wear what they know.

Harness the power of sustainable storytelling.

Get ready for the Green Change. Be compliant with EU/Global laws on Sustainability.

Enable and facilitate Repair, Resale, Rental & Recycle features

Open a new communication channel: the right content, for the right user, about the right product, at the right time

A digital product passport of GOFRANCK infront of the Tappr logo

"Tappr helped us maximize our reach. NFC was quickly adopted and resulted in a high ‘tap’- and connect rate. We will continue to look at this technology to bring our stories to the market."

Urs Hasham - Marketing @ GOFRANCK

How it Works

The platform provides brands with the tools they need to create dynamic, personalized digital experiences at scale.

Digitalize products with connecting technologies like QR or NFC

Build and deploy Digital Product Passports in the Passport Studio

Measure interactions and evaluate KPIs in real-time

Tap or scan the digitalized product with a phone

A man infront of a wardrobe tapping his product

Experience launches automatically — no app required

Enjoy a digital experience personalized to you