Own the relationship after the sale

The marketplace keeps the customer you paid to win. Every scan of your product opens your own channel: content, services and offers in your brand, with no app for anyone to install.

Book a demo See how it works

Trusted by North, Nordisk and FILA

Four Digital Product Passports on phones: an evening dress, a leather satchel, a mountain bike and a North kite

No app neededworks from any camera First-party dataevery scan lands in your CRM

For most brands, the relationship ends at checkout

The product lives for years in the customer’s hands. Nothing on it opens a channel back to you. A Digital Product Passport makes the label that channel: one scan, in your brand, with the content and services matched to that exact item. No app, no form, no marketplace in between.

North sews the code into every product. Appletree registers boards from it.

Today With a passport

01 The marketplace keeps the customer. You keep the return. Every scan opens your page, on your domain, for the person holding the product.

02 The label is printed once and says the same thing for ten years. Content on live products updates from Passport Builder, without reprinting labels.

03 You do not know who owns your products today. Registration, warranty and lost and found run from the scan and land in your CRM.

04 Every SKU needs its own page, so nobody builds them. One template per collection. Passport Builder fills it per product from the record.

Services that bring customers back

01 Repair, resale and recycling Offer product services directly from the passport. Customers find repair options, list items for resale or locate recycling points in one tap.

02 Loyalty and exclusive offers Registered owners get early access, discounts or content tied to the products they own.

03 Lost and Found Let customers register ownership so a found product can be returned to its owner. A small feature customers remember.

Passport Builder: live preview

A branded moment on every tap

Your look, your voice, your content: a styled brand experience designed without code, matched to the exact item in the customer’s hands, and updatable long after it ships.

Content library. Care guides, videos, stories and offers, assigned to products by category, SKU or collection.

One team, every passport. Manage content once and it publishes across the range, per market and language.

How Passport Builder works →

How a passport reaches your customer

01 · Design your experience A branded, mobile-first product page with your content, colours and voice.

02 · Link it to every product Unique QR codes or NFC tags assigned during production, each linking to its product-specific passport.

03 · Engage after the sale Customers scan anytime and see fresh content, services and offers. Every interaction feeds first-party insight back to you.

Engagement Spring collection: last 30 days

Week 1Week 5

Scansper product and campaignRegistrationswarranty and ownershipClick-throughper content block

Registration pushed to CRM via API SYNCED

First-party data you own

Product registration by QR. Captured on the product, carried through resale.

Engagement analytics. Scans, registrations and click-throughs, per product and campaign.

CRM and CDP sync. Data lands where your marketing team already works.

Learn how North connects with more than 1,000 consumers every month →

See what a scan opens for your customer

Bring one of your products. In 30 minutes we show the page it would open, the services behind it and where the registration lands.

You’ll talk to Bas, Delia or Anna, who run passport programmes with brand teams.

30 minutes
Your products, your brand
You see what a scan opens for your customer

Book a demo

Customer experience on the passport, answered

Do customers need an app?

No. A single tap or scan opens a branded product page in the phone’s browser, with product authentication built in. No app, no account, no friction.

Can we update content after shipping?

Yes. Change a campaign, add a video or update care advice and every live passport reflects it immediately. No reprinting, no recalls.

What data do we get from scans?

Scans, registrations, content views and click-through rates, per product and per campaign. See what content performs and optimise.

Who owns the customer data?

You do. Registration and scan data is first-party data in your accounts, and because Tappr follows the GS1 Digital Link standard, the QR codes on your products remain the property of the brand.