With a legacy spanning more than a century, Lee and Wrangler are two of the most recognized denim brands in Europe. Known for their durable quality and timeless style, both brands have built deep connections with consumers who value authenticity, craftsmanship, and self-expression.
Lee and Wrangler chose to act decisively. In partnership with Tappr, they implemented Digital Product Passports across their entire European collection. This bold move ensures full compliance today while positioning the brands as leaders in transparency and innovation ahead of future EU regulations under the ESPR.
As of 2025, every Lee and Wrangler garment sold in Europe carries a Digital Product Passport, giving consumers direct access to product information through a simple QR code.
As European regulations around sustainability and transparency became stricter, Lee & Wrangler needed a scalable solution to:
Lee & Wrangler partnered with Tappr to roll out Digital Product Passports covering their full European collection. Tappr’s platform enables seamless integration of product data, ensuring compliance with both upcoming ESPR regulations and national requirements such as AGEC.
Key elements of the solution include:
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