The next step in Footwear Innovation

Our Digital Product Passports help footwear brands create a deeper connection with their customers.

A FILA shoe with a digital product passport using NFC being tapped.

What if your shoes could speak?

Enable Products to tell your story

Storytelling 2.0. Engage. Convince. Convert.

Protecting Consumers & Brands

Create a safer shopping experience. Offer ‘The Real Thing’.

A smartphone with a product passport

Boost Product Commerce

Grow post-purchase engagement and direct sales

Engage with your consumer in an innovative and personal way

Next-level customer experience with dynamic, interactive content personalized to product & consumer.

Quick and smooth consumer adoption. No app needed.

No more counterfeit. Easy product authentication for consumer & retailer

Build automated and personalized campaigns. Drive conversion by making it personal and relevant

A Fila Astatine shoe with NFC tag onboard

How it Works

The platform provides brands with the tools they need to create dynamic, personalized digital experiences at scale.

Digitalize products with connecting technologies like QR or NFC

Build and deploy Digital Product Passports in the Passport Studio

Measure interactions and evaluate KPIs in real-time

Tap or scan the digitalized product with a phone

Experience launches automatically — no app required

A man infront of a wardrobe tapping his product

Enjoy a digital experience personalized to you