Every board a direct line to its rider
A surfboard leaves the shop and the brand's connection to its rider ends there. Appletree wanted tips, repair guides and service offers to reach the rider from the board itself.
- Industry
- Sports equipment. Surfboards
- Markets
- Worldwide, through dealers
- Customer since
- 2022
- Integration
- QR on the board
- Team
- Appletree, with Tappr
- Result
- Every board a direct line to its rider
What a scan opens
Before and after
Before
- A direct connection to board owners that stopped at the point of sale
- Tips, repair guides and service offers with no channel to the rider
- Riders looking things up on their phone and finding nothing on the board
- A premium product without a premium after-sale experience
After
- An even more direct connection to customers than before
- Every board an opportunity: surfing tips, repair guides and service offers on the product
- A premium experience delivered where the rider is: on the board
- A channel to riders that works after the sale
How it ran, and what ran it
Start
Passport Builder
A Digital Product Passport on every board
Surfing tips, repair guides and service offers behind one scan.
Today
Consumer connection
A direct line to riders
Content and offers after the sale, from the product.
Next
Passport Builder
More from the board
Story in progress with Appletree.
“Tappr gives us an even more direct connection to our customers than before. Now every board is an opportunity to give a premium experience with surfing tips, repair guides and service offers.”
Questions buyers ask
Why did Appletree do it?
A more direct connection to customers than before.
- Every board becomes a touchpoint
- A premium experience delivered on the product
Which systems did it connect to?
A QR on the board. Systems being confirmed with Appletree.
- Published through Passport Builder with the consumer connection module
How long did it take, and who was involved?
Appletree, with Tappr.
- Customer since 2022
What is in the Digital Product Passport?
What a rider wants after buying the board.
- Surfing tips
- Repair guides and service offers
What did it change for the business?
Riders reached where they are: on the board.
- Service offers and repair guides with no channel needed
- A relationship that continues after the sale
Does the tag survive water, wear and washing?
Yes, if it is chosen for the product.
- Sewn-in NFC tags and woven QR labels stay with the product for its life
- Tap or scan with a phone, no app
- Content stays editable after the product has shipped
Want this on your own products?
Book a demoAbout Appletree Surfboards and this program
Appletree Surfboards makes surf, kite and foil boards, founded by brothers Wieger and Jorrit Buurma, based in Hillegom in the Netherlands with its factory in Portugal, and sold worldwide through dealers.
With Tappr, every Appletree board carries a Digital Product Passport that reaches the rider directly with surfing tips, repair guides and service offers. See how Digital Product Passports work for sports equipment.