Authenticity, verified on the product

Counterfeits trade on your name and grey stock undercuts your channel. Every item gets a verifiable identity: one tap confirms it is real, registered and yours, with nothing for the customer to install.

Book a demo See how it works

Trusted by Lee, Wrangler and North

A Digital Product Passport confirming a genuine item, open on a phone

Your logo travels further than your control

Counterfeits, grey-market stock and unmanaged resale all trade on your name, and none of them shows up in your systems. A Digital Product Passport gives every item its own GS1 Digital Link identity, on a QR code or an encrypted NFC tag. One tap confirms the item is real, registered and yours.

01 Fakes reach customers wearing your brand. One tap on the product checks the identity against the record. A fake has none.

02 Stock surfaces in channels you never sold to. Every item traces to the order it was produced on, so you can see where a batch went.

03 Resale happens without you, and so do the fakes in it. Ownership registers on the passport and transfers with the product. The history travels with it.

04 Copying a QR code is easy. Serialised identities, one per item, with scan history per code. A copied code shows up as a duplicate.

What a verifiable identity gives you

Authenticate in one tap

A single tap or scan confirms authenticity and opens a branded product page. No app needed.

Trace every unit

Item-level identities linked to production orders, so any scanned product can be traced to where it entered the market.

Own the resale

Registered ownership transfers through the passport, keeping second-hand sales, and their trust, on your brand.

One tap says it is real

Each product carries its own identity, on a GS1 Digital Link QR code or an NFC tag with encryption. A tap resolves to the product’s own passport, on your domain, in your brand, with nothing to install.

No vendor lock-in. Identities follow the GS1 Digital Link standard, and the QR codes remain the property of the brand.

Consistent product information. One verified source behind every unit, so customers and retailers see the same truth.

How Passport Builder works →

One identity per item, from production

GS1 Digital Link QR Printed in your existing label run

NFC tag with encryption For items where a printed code is not enough

Serialised per item Scan history per code, so a duplicate is visible

Resolves on your own domain, in your brand Genuine

Accounted for, at every step

From the identity assigned in production to the owner who buys it second-hand.

01 · Identity at production

Unique QR codes or NFC tags assigned during production, generated inside your existing label workflow.

02 · Registered at purchase

Customers register ownership in one tap, tying warranty and services to the genuine item.

03 · Transferred at resale

Ownership moves to the next owner on the same passport, and authenticity travels with it.

Know your real owners

Warranty tied to identity. Claims check against the registered unit, so service goes to genuine products.

Recalls that arrive. A notice reaches registered owners directly, not a press release hoping to be seen.

First-party data you own. Registrations and transfers land in your CRM, per style and market.

Explore Customer Experience →

Registered base

24,816

registrations, per style and market

3,204

ownership transfers on the passport

MJ First owner Registered Mar 2026 LK Transferred at resale Aug 2026, history intact

Registrations pushed to your CRM through the API A recall notice reaches registered owners directly

Bring one product you keep finding copies of

In 30 minutes, see what a verifiable identity on that item looks like: what the customer taps, what you see behind it, and how it reaches your label run.

You’ll talk to Bas, Delia or Anna, who set up authentication programmes with brands.

30 minutes
One product and how it is labelled today
You see the identity, the check and the owner record

Book a demo

Brand protection, answered

Do customers need to install an app?

No. A single tap or scan confirms authenticity and opens a branded product page. No app needed.

How do customers verify product authenticity?

Each product carries its own identity on a GS1 Digital Link QR code or an NFC tag with encryption. A tap resolves to the product’s own passport, on your domain, in your brand.

What does this do against grey-market stock?

Every item’s identity is linked to the order it was produced on, so a scanned product can be traced back to where it entered the market.

Does this work for resale?

Yes. Ownership is registered on the passport and transfers to the next owner, so authenticity and history travel with the product through resale.

What do we need to change on the product?

A QR code or NFC tag assigned during production, generated inside your existing label workflow. No parallel print run, no new vendor.

Brands protecting revenue on Tappr

“With Tappr’s Passport Builder we hand every customer their own branded Digital Product Passport, airline, hotel, retail, without rebuilding the platform.”

Nicoline Lugtenberg, ETP Dressed Identities