The bag that shows where it came from
Every Sealand bag is cut from sailcloth that already had a life, and a generic compliance QR couldn't tell that story. A founder-led team in Cape Town, with no appetite for a six-month rollout, put the provenance of every bag one scan away.
- Industry
- Bags and accessories. Upcycled sailcloth, B Corp
- Markets
- South Africa; sold internationally, direct and wholesale
- Customer since
- 2022
- Integration
- Shopify, plus the existing supplier traceability platform
- Team
- A small founder-led team in Cape Town, with Tappr
- Result
- Digital Product Passport live on the brand's own domain, top models first
What a scan opens
Before and after
Before
- Bags built from upcycled sailcloth: every piece unique, every origin traceable, and a generic compliance QR couldn't tell that story
- Upstream supplier data in a separate regional traceability system with no link to the product
- A small, founder-led team that can't run a six-month enterprise rollout
After
- A unique digital ID per bag and a brand-styled Digital Product Passport on the customer's own subdomain
- An interactive traceability map fed straight from the existing supplier platform, no manual entry
- Lost and found: finder scans, owner notified, return arranged
- In-product registration: name, email and purchase straight to the CRM
- A Shopify integration putting the Digital Product Passport on every product page
How it ran, and what ran it
Start
Brand Cloud
Reuse the supplier data they had
Upstream data from the regional traceability platform, flowing straight into a map, no re-entry.
Then
Passport Builder
A Digital Product Passport per bag, on their own domain
Top models first: provenance map, story, live Instagram feed, on a Sealand subdomain.
Today
Consumer connection · Lost & found
Register it, find it, sell it there
In-product registration to the CRM, lost and found, and a Shopify integration on every product page.
Next
Passport Builder
The full range
Every model, plus return, repair and resale.
Questions buyers ask
Can a small team do this?
Yes. Sealand's founder-led team went live without an enterprise rollout.
- Existing supplier data reused, not re-entered
- Top models first, the full range next
- Shopify puts the Digital Product Passport where customers already shop
Which systems did it connect to?
Shopify, and the supplier traceability platform Sealand already used.
- Upstream data flows into the traceability map automatically
- The Digital Product Passport appears on every Shopify product page
- Registration data lands in the CRM
How long did it take, and who was involved?
Top models first, by a founder-led team in Cape Town, with Tappr.
- No six-month enterprise rollout
- Customer since 2022
What is in the Digital Product Passport?
Provenance first, then everything a bag owner needs.
- A traceability map of where the materials came from
- Registration, and lost and found if the bag goes missing
- The brand's story and a live Instagram feed
What did it change for the business?
Every bag now proves its origin, and stays in touch with its owner.
- Provenance on the product, not on a claims page
- Verified buyers captured at registration
- Lost and found running in the wild
Can we start without an ERP?
Yes. A label is enough to begin.
- A unique QR per product, registration and lost and found need no integration
- Systems can be connected later, when there is data worth connecting
- Live in weeks rather than quarters
Want this on your own products?
Book a demoAbout Sealand and this program
Sealand is a Cape Town bag and accessories brand and certified B Corp, founded in 2015, building bags by hand in Cape Town from upcycled sailcloth and other reclaimed materials, and selling direct and through wholesale.
With Tappr, every Sealand bag has a unique digital ID and a brand-styled Digital Product Passport on the brand's own subdomain: a traceability map fed from the supplier platform Sealand already used, lost and found, in-product registration, and a Shopify integration that puts the Digital Product Passport on every product page. See how Digital Product Passports work for bags.