Platform
Three products, one passport
One chain from the supplier’s answer to the passport on the label. Trace collects the supplier data, Brand Cloud structures it once, and Passport Builder publishes it as a Digital Product Passport on your brand.
Brand Cloud holds the record, Trace fills it from suppliers, Passport Builder publishes it. One account.
270+ systems, including SAP, Dynamics, Infor, Centric and Akeneo, plus SFTP, API and CSV for the rest.
From supplier data to published passport, one chain
Three products, one data model. Each one does a job the others depend on.
Data structured once. Brand Cloud reads articles from your ERP, PLM and PIM, flags what is missing per product, then generates the digital ID and prints the QR label in your existing label run.
Suppliers answer from a link. Trace collects origin, certificates and purchase-order data tier by tier, in the supplier’s own language, with no account to create.
Your brand, no code. Passport Builder turns the record into the page the customer sees: one template, a passport per product, on your domain.
Which product does what
Change a value once and every passport that carries it updates. This is how the three hand over to each other.
Articles, bills of materials and purchase orders arrive once. Missing fields show per rule you track.
Tier 1 invites tier 2, down to tier 4. Certificates are read, validated at entry and linked to each claim.
One template per collection, filled per product from the record. Publishing reaches every live passport built from it.
What the customer sees after the scan
Live data from Brand Cloud, so a change to the record updates the passport.
Handled from the passport, in your brand, on your domain.
Built in the live preview editor, no code or design skills needed.
What the passport reads from your systems
Read from your ERP, PLM and PIM through the integrations you already run.
Generated inside your label workflow, encoding your own domain through a CNAME on your DNS.
Expiry dates and standards captured, values per product, locale and market.
Run by the product team, not by IT
From first import to first live passport without a developer.
Scale: thousands of SKUs across brands, regions and seasons, from one dashboard.
Content: per locale, regulation and market, from one template.
Evidence: certificate fields are extracted on upload, including expiry dates and standards.
Change once: one change updates every passport that carries the value.
Ownership: your product or compliance team runs it; IT is not on the critical path.
Supplier evidence arrives without a chase
Trace requests what is missing from the supplier on the order, pre-filled and in their own language, and each supplier invites the next tier. Approved answers land in the product record, where the passport reads them.
6,481 suppliers onboarded through Trace
Across every brand on the platform. Studio Anneloes runs Digital Product Passports on 85% of its collection, as of May 2025. Read how they did it →
“Tappr is a perfect fit with Studio Anneloes’ sustainability initiatives.”
Which rule each product answers, and when
Trace collects the upstream evidence, Brand Cloud reports against the rule, Passport Builder publishes what the passport has to carry.
Built to protect your data
Review our security controls, hosting and data handling.
Independently audited every year.
SSO through your identity provider, or Magic Code links.
TLS 1.2+ in transit, AES-256 at rest, isolated per brand.
Open GS1 Digital Link identifiers, export everything any time.
GDPR, data held in the EU.
See the whole chain on one of your products
In 30 minutes, bring one product. We walk it from your systems through supplier evidence to the passport a customer would scan.
You’ll talk to Bas, Delia or Anna, who run passport programmes end to end.
- 30 minutes
- One product, and the systems it lives in
- You see the record, the evidence and the published passport
Platform questions, answered
Do we need all three products to start?
Where does the Digital Product Passport data come from?
How long from first article to first live passport?
Which rules does the platform cover?
What are the Digital Product Passport requirements, and when do they apply?
Is our data safe?
Keep exploring
The tour is the fastest way to see all three. The rest answers what it costs, what it connects to and who runs it today.