Platform › Brand Cloud
Keep product data and passports in sync
Brand Cloud brings product information and supplier evidence together from your existing systems. Keep each record up to date, see what’s missing and connect it to Digital Product Passports through your existing label workflow.
One GS1 Digital Link identifier per product or item, SGTIN per item or LGTIN per batch, registered to your brand.
270+ systems, including SAP, Dynamics, Infor, Centric and Akeneo, plus SFTP, API and CSV for the rest.
Every plan, from €749 a month billed annually. Passport Builder and Trace on the same account.
One place for product, compliance and sustainability data
Product data sits in the ERP, compositions in the PLM, certificates in a shared drive, and the passport needs all three per product. Brand Cloud holds the record, read from the systems you already run, with the missing field flagged per product.
One record per product. Attributes, materials, suppliers, certificates and sustainability data, together per product.
Read from the systems you already run. SAP, Microsoft Dynamics, Infor, Exact, Centric, Lectra, Akeneo, Shopify or any ERP, PLM and PIM.
The right values per market. Localisation and product-line categories, so each market’s passports pull the right language, units and rules.
Supplier evidence arrives from Trace.
85% of a collection, live on Brand Cloud
Studio Anneloes runs its passports from one product record, with care labels printed at the factory from the same data. 85% of the collection carries a Digital Product Passport, as of May 2025.
“Tappr is a perfect fit with Studio Anneloes’ sustainability initiatives. We are proud of the Digital Product Passport we developed together.”
See Brand Cloud in action
From data collection to passport generation, click through the real product. No form, no signup.
Standardise incoming data and flag what needs review
Consistent formats. Map units, material names and product attributes to a shared structure.
Document details extracted. Read certificate fields such as issuer, scope and expiry date for review.
Outstanding issues visible. See missing information and inconsistencies before approving the record for use.
The digital ID and the label come from the same record
Studio Anneloes prints care labels from the record at the factory, in the same run as the rest of the label.
Identify products, batches or individual items. Each identifier is registered to your brand and carries its own scan history and events.
Printed where labels already print. Use QR codes, NFC or RFID through your existing label and tagging workflow: NiceLabel, BarTender, in-plant printing or your label supplier. No parallel print run.
Update passport information after printing. The code points to the passport, not to a fixed page. Passports are versioned, so data can be completed or corrected once labels are out.
Supplier evidence flows into the product record
Trace requests missing information from suppliers and links their responses to your products and orders. Approved evidence becomes available in Brand Cloud for compliance review and use in passports.
See which compliance information is still missing
Brand Cloud highlights missing data and documents against the requirements you track. Keep supporting evidence connected to each product for review, reporting and passport publication.
Built to protect your data
Review our security controls, hosting and data handling.
Independently audited every year.
Through your identity provider, or Magic Code links.
TLS 1.2+ in transit, AES-256 at rest, isolated per brand.
Open GS1 Digital Link identifiers, export everything any time.
GDPR, data held in the EU.
See Brand Cloud with your own product data
In 30 minutes, bring one product and the systems it lives in. We show the record it becomes, the gaps we find and the digital ID it gets.
You’ll talk to Bas, Delia or Anna, who connect product data for a living.
- 30 minutes
- One product and the systems it lives in
- You see the record, the gaps and the digital ID