Digital Product Passports built directly on ApparelMagic, for every brand they make
Do-Gree runs two house brands and private-label programs for retailers, all from one company and one ERP. The Digital Product Passport had to make ApparelMagic the source of truth, and let every line look like itself.
- Industry
- Apparel. Headwear and accessories manufacturer: house brands plus private label
- Markets
- Canada and the United States; retailers worldwide
- Customer since
- 2022
- Integration
- ApparelMagic, direct API
- Team
- Do-Gree product and operations, with Tappr
- Result
- Two brand-styled Digital Product Passports on one backbone; private-label customers each in their own brand
What a scan opens
Before and after
Before
- Not one brand serving one market: two house brands, CTR and Chaos, plus private-label programs for retailers
- Every line with its own branding, packaging and compliance story
- All data in ApparelMagic, the all-in-one ERP, PLM and PIM
- The Digital Product Passport had to make ApparelMagic the source of truth, not replace it
After
- An integration built directly against the ApparelMagic API: POs, products, BOMs, certificates and supplier data sync automatically
- When a PO changes in ApparelMagic, the Digital Product Passport updates
- CTR and Chaos as separate brandbooks on one shared backbone
- Each private-label customer in its own brand: the retailer's logo, fonts and colors
- BOM, certificates, suppliers and POs centralized, ready for AGEC and the EU Digital Product Passport
How it ran, and what ran it
Start
Brand Cloud
Build on ApparelMagic
The integration written directly against the API: POs, products, BOMs, certificates and supplier data in sync.
Then
Passport Builder
A brandbook per line
CTR and Chaos styled as themselves; each private-label retailer in its own logo, fonts and colors.
Today
Brand Cloud
A PO changes, the Digital Product Passport follows
Style-level coverage visible in one place; BOM, certificates and suppliers centralized.
Next
Passport Builder
More brandbooks, deeper suppliers
New private-label customers, tier-1 and tier-2 coverage, dashboards across seasons.
“Tappr is the first vendor that built directly against ApparelMagic instead of asking us to change how we work. That's the difference.”
Questions buyers ask
How do house brands and private label share one setup?
One backbone, a brandbook per line.
- CTR and Chaos each styled as themselves
- Private-label retailers get their own logo, fonts and colors
- No parallel data entry per line
Which systems did it connect to?
ApparelMagic, through its API. Nothing replaced.
- POs, products, BOMs, certificates and supplier data in sync
- A PO change in ApparelMagic updates the Digital Product Passport
- ApparelMagic stays the source of truth
How long did it take, and who was involved?
Do-Gree product and operations, with Tappr.
- Customer since 2022
What is in the Digital Product Passport?
Everything that lives in ApparelMagic, on the product.
- Products, bills of materials and certificates
- Supplier data and purchase orders
- Each line in its own brand
What did it change for the business?
A live view of what is ready to ship, and the data foundation for EU rules.
- Style-level coverage visible in one place
- BOM, certificates and suppliers centralized for AGEC and the EU DPP
- Two brand-styled Digital Product Passports on one backbone
Will this meet the EU textile rules and AGEC?
The Digital Product Passport is built to carry what the rules ask for.
- Material composition, origin and care are the core of the EU textile requirements
- AGEC environmental labeling for France runs on the same data
- See the EU textile timeline →
Want this on your own products?
Book a demoAbout Do-Gree and this program
Do-Gree is a family-owned headwear and accessories manufacturer from Montreal, behind the CTR and Chaos brands and private-label programs for retailers, with offices in Canada, the United States, Europe and Asia.
With Tappr, Do-Gree runs its Digital Product Passports directly on ApparelMagic: purchase orders, products, bills of materials, certificates and supplier data sync through the API, and each house brand and private-label customer gets a Digital Product Passport in its own brand on one shared backbone. See how Digital Product Passports work for apparel.