The sneaker that proves it is real
Fila launches new collections every season, produced in Italy, Korea and across East Asia, in a category where counterfeits are a business in their own right. The Digital Product Passport had to prove a pair is genuine and keep pace with a seasonal brand.
- Industry
- Sportswear and footwear
- Markets
- Global
- Customer since
- 2023
- Product access
- NFC tag applied at the factory
- Team
- Fila product teams, with Tappr
- Result
- Digital Product Passport a tap away on the sneaker
Before and after
Before
- New collections every season across Heritage, Performance and Footwear
- Production spread across Italy, Korea and East Asia
- Counterfeits eroding trust in a global sneaker brand
- EU regulation making product-level transparency a strategic priority
After
- An NFC tag applied at the factory, so products arrive Digital Product Passport-ready
- One tap opens the Digital Product Passport: materials, care and authenticity
- Authentication on the product itself, not on a hangtag or a hologram
- A pace that matches a seasonal brand, without disrupting existing processes
How it ran, and what ran it
Start
Passport Builder
NFC at the factory
Tags applied in production, so products arrive Digital Product Passport-ready.
Today
Passport Builder
Materials, care, authenticity
One tap on the shoe.
How the Fila passport works
How do customers open the passport?
Tap an NFC-enabled phone against the tag on the sneaker to open its Digital Product Passport. No app is needed.
What can customers find in the passport?
Materials, care instructions and authenticity information, reached directly from the sneaker.
When is the NFC tag applied?
The tag is applied at the factory during production, so the passport can be opened from the product when it reaches the customer.
Want this on your own products?
Book a demoAbout Fila and this program
Fila is a heritage sportswear and footwear brand founded in Biella, Italy, in 1911, sold in markets around the world.
Fila launches new collections every season across Heritage, Performance and Footwear, produced in Italy, Korea and across East Asia. With Tappr, Fila sneakers carry an NFC tag applied at the factory that opens the product's Digital Product Passport with a tap: materials, care and authenticity, on the product itself. See how Digital Product Passports work for footwear.