The sneaker that proves it is real
Fila launches new collections every season, produced in Italy, Korea and across East Asia, in a category where counterfeits are a business in their own right. The Digital Product Passport had to prove a pair is genuine and keep pace with a seasonal brand.
- Industry
- Sportswear and footwear
- Markets
- Global
- Customer since
- 2023
- Integration
- NFC tag applied at the factory
- Team
- Fila product teams, with Tappr
- Result
- Digital Product Passport a tap away on the sneaker
Before and after
Before
- New collections every season across Heritage, Performance and Footwear
- Production spread across Italy, Korea and East Asia
- Counterfeits eroding trust in a global sneaker brand
- EU regulation making product-level transparency a strategic priority
After
- An NFC tag applied at the factory, so products arrive Digital Product Passport-ready
- One tap opens the Digital Product Passport: materials, care and authenticity
- Authentication on the product itself, not on a hangtag or a hologram
- A pace that matches a seasonal brand, without disrupting existing processes
How it ran, and what ran it
Start
Passport Builder
NFC at the factory
Tags applied in production, so products arrive Digital Product Passport-ready.
Today
Passport Builder
Materials, care, authenticity
One tap on the shoe.
Next
Passport Builder
More from the tag
Story in progress with Fila.
Questions buyers ask
Why did Fila do it?
Counterfeit protection and EU regulation, at the pace of a seasonal brand.
- Footwear is a priority sector under the EU's Ecodesign rules
- The same tag that proves authenticity carries the compliance data
Which systems did it connect to?
None known yet. An NFC tag applied at the factory carries the Digital Product Passport.
- Products arrive passport-ready; no step added in the warehouse or in store
- Tap the back of a phone on it, no app needed
How long did it take, and who was involved?
Fila product teams, with Tappr.
- Customer since 2022
What is in the Digital Product Passport?
Materials, care and authenticity.
- What the shoe is made of and how to care for it
- Proof that the pair is genuine
What did it change for the business?
Story in progress with Fila.
- Authenticity on the product itself
- A seasonal brand kept passport-ready at the factory
Does it prove a pair is genuine?
Yes. The NFC tag is the proof.
- Each tag carries a unique identity applied at the factory
- A tap confirms authenticity and opens materials and care
- The same identity carries the compliance data footwear will need
Want this on your own products?
Book a demoAbout Fila and this program
Fila is a heritage sportswear and footwear brand founded in Biella, Italy, in 1911, sold in markets around the world.
Fila launches new collections every season across Heritage, Performance and Footwear, produced in Italy, Korea and across East Asia. With Tappr, Fila sneakers carry an NFC tag applied at the factory that opens the product's Digital Product Passport with a tap: materials, care and authenticity, on the product itself. See how Digital Product Passports work for footwear.