One production line, a Digital Product Passport in every customer's brand
Keiretsu produces branded workwear for dozens of business customers, and every garment leaving the factory has to feel like the customer's own. A Digital Product Passport that needed setting up per garment would never have kept pace with the production line.
- Industry
- Apparel. Corporate textiles: workwear and marketing garments for B2B customers
- Markets
- Rotterdam, serving business customers across Europe
- Customer since
- 2022
- Integration
- Newbase ERP, direct API
- Team
- Keiretsu production and IT, with Tappr
- Result
- Auto-branded Digital Product Passports per customer, POs flowing in without manual work
What a scan opens
Before and after
Before
- Branded workwear for dozens of B2B customers, each with its own logo and identity
- Every garment leaving the factory has to feel like the downstream brand's
- Production running on Newbase ERP
- Any Digital Product Passport had to integrate by API: no manual flagging, no parallel data entry
After
- A templated Digital Product Passport: structure constant, logo, colors and fonts swapped per customer
- One backbone, dozens of brand experiences, with no manual setup per garment
- A direct Newbase API integration: POs flagged for a Digital Product Passport flow in with product attributes, supplier metadata and order lines
- Regulation turned into a service line the producer offers its customers
How it ran, and what ran it
Start
Brand Cloud
Connect Newbase by API
Purchase orders flagged for a Digital Product Passport flow in with product attributes, supplier metadata and order lines.
Then
Passport Builder
One template, many identities
Structure stays constant; each customer's logo, colors and fonts render automatically.
Today
Passport Builder
Dozens of brands, no manual setup
Every garment carries a Digital Product Passport in its downstream brand, with no work per garment.
Next
Brand Cloud
New customers at scale
Single-click Digital Product Passports from Newbase, and B2B-ready garments as a sales lever.
Questions buyers ask
How does one producer brand a Digital Product Passport for every customer?
A template that swaps identity, not structure.
- Logo, colors and fonts render per downstream customer
- No setup per garment
- New customers onboarded without a rebuild
Which systems did it connect to?
Newbase, their ERP, through a direct API.
- POs flagged for a Digital Product Passport flow in automatically
- Product attributes, supplier metadata and order-line data come with them
- No manual flagging, no parallel data entry
How long did it take, and who was involved?
Keiretsu production and IT, with Tappr.
- Customer since 2022
What is in the Digital Product Passport?
Product attributes and supplier information, in the customer's own brand.
- Order-line data from the flagged PO
- Supplier metadata
- The downstream customer's identity, rendered automatically
What did it change for the business?
Compliance became something Keiretsu sells, not just something it does.
- Auto-branded Digital Product Passports without manual touchpoints
- Regulation turned into a service line
- Ready to onboard new customers at scale
Will this meet the EU textile rules and AGEC?
The Digital Product Passport is built to carry what the rules ask for.
- Material composition, origin and care are the core of the EU textile requirements
- AGEC environmental labeling for France runs on the same data
- See the EU textile timeline →
Want this on your own products?
Book a demoAbout Keiretsu Europe and this program
Keiretsu Europe is a Rotterdam group behind Keiretsu Workwear & Textiles, producing corporate identity clothing, workwear and promotional merchandise for business customers, each with its own brand identity.
With Tappr, Keiretsu runs a templated Digital Product Passport: the structure stays the same while each downstream customer's logo, colors and fonts render automatically. A direct integration with the Newbase ERP brings flagged purchase orders in with product attributes, supplier metadata and order lines. See how Digital Product Passports work for apparel.