The tent that explains itself, from a tag sewn into its bag
A canvas tent is bought once and used for decades, and explained by a paper manual that gets lost the first season. Nordisk put the manual, the FAQs and the warranty on the tent itself, one tap away.
- Industry
- Outdoor and camping. Tents, sleeping bags, apparel
- Markets
- Silkeborg, Denmark; sold worldwide
- Customer since
- 2023
- Integration
- NFC tag sewn into the tent packsack
- Team
- Nordisk product development, with Tappr
- Result
- ISPO Award 2023, Digital Customer Experience
Before and after
Before
- A tent bought once and used for decades, with a relationship that has to last through set-up, repair and re-stitching
- A product that is completely non-digital, explained by a paper manual
- Customers reaching for their phone and finding nothing on the product
- No link from the factory to the person who ends up with the tent
- Registration as a separate chore, rarely done
After
- An NFC tag sewn into the packsack: waterproof, windproof, machine washable
- One tap opens pictures, product information, FAQs and set-up instructions
- Registration on the spot, rewarded with an extended 5-year warranty
- The tag works as a product Digital Product Passport, following the tent from factory to customer
- Repair and care manuals on the tent, for the seasons after the first
How it ran, and what ran it
Newest tents
Passport Builder
A chip in the packsack
Starting with the Ydun tent, an NFC tag sewn in at production; waterproof, washable, no app.
First tap
Consumer connection
Register, get five years
Set-up, FAQs and care on the tent, and a 5-year warranty for registering.
June 2023
ISPO Award
Digital Customer Experience
Outdoor by ISPO, for giving easy access to useful information. Read ISPO's write-up →
Next
Passport Builder
Room for sustainability metrics
Production location, shipment method and CO2 footprint per tent, on the same tag.
“The NFC technology opens a variety of possibilities to communicate with the consumer about the product, from practical tips for use to useful information about the outdoor experience. How the content offered is defined depends exclusively on the brand's communication strategy.”
Questions buyers ask
Can a non-digital product carry a digital experience?
Yes. Nordisk won an ISPO Award for exactly that.
- An NFC tag sewn into the tent packsack
- One tap opens set-up, FAQs, care and registration
- Outdoor by ISPO Award 2023, Digital Customer Experience
Which systems did it connect to?
No system. The tag itself carries the Digital Product Passport.
- Content defined by the brand's own communication strategy
- Published through Passport Builder
- Registration with a 5-year warranty on the same tag
How long did it take, and who was involved?
Live on the newest tents first, and an award within the year.
- Starting with the Ydun tent
- Nordisk's product development team, with Tappr
- Customer since 2022
What is in the Digital Product Passport?
Everything a camper looks up on their phone, plus registration.
- Set-up instructions and how-to videos
- Product information, FAQs, repair and care manuals
- Registration, rewarded with a 5-year warranty
What did it change for the business?
A premium digital experience on a non-digital product, and no more printed manuals.
- ISPO Award 2023 for Digital Customer Experience
- Registration that customers actually complete
- A direct line to the customer, wherever the tent was bought
Does the tag survive water, wear and washing?
Yes, if it is chosen for the product.
- Sewn-in NFC tags and woven QR labels stay with the product for its life
- Tap or scan with a phone, no app
- Content stays editable after the product has shipped
Want this on your own products?
Book a demoAbout Nordisk and this program
Nordisk is a Danish outdoor brand from Silkeborg, known for cotton canvas tents bought once and used for decades, sleeping bags and lightweight apparel, sold worldwide.
With Tappr, Nordisk sewed an NFC tag into the packsack of its newest tents. A tap opens a unique page for that tent, with set-up instructions, FAQs, product information and inspiration, and lets the owner register for an extended 5-year warranty. The solution won the Outdoor by ISPO Award 2023 for Digital Customer Experience. See how Digital Product Passports work for outdoor and sports equipment.